
IDC is a mid-sized brand with strong annual revenue. Prior to onboarding Relvino, they relied heavily on a combination of traditional email tooling and external design agencies to run their marketing efforts. Relvino began its engagement with IDC by taking ownership of their live intervention flows, starting with email session abandonment. This initial project served as a proof point, demonstrating that AI agents can drive a dramatic revenue uplift from a single flow, before IDC migrated to the full Relvino platform.
Before optimization, performance was significantly below revenue targets due to limitations in Attentive’s execution of the flow. Engagement was inconsistent, with higher click activity failing to translate into meaningful conversions, indicating that Attentive’s messaging and targeting were not aligned with real purchase intent. This resulted in traffic that appeared active on the surface but did not consistently drive customer action.Additionally, the flow showed a steady decline in value over time, pointing to diminishing effectiveness in Attentive’s ability to generate high-quality revenue. Message volume also trended downward, suggesting weaknesses in how abandoned sessions were being captured and re-engaged. Collectively, these issues reflected structural shortcomings in Attentive’s setup that prevented the program from scaling or performing reliably.
After deploying Relvino, the brand saw immediate and measurable improvement. Even with a small initial audience, the platform’s AI-driven interventions delivered high engagement and strong conversion efficiency, driving meaningful revenue from a single flow. Key highlights include:
As campaigns scaled, Relvino proved that performance grows disproportionately with reach. Larger audiences led to dramatically higher revenue and ROI, showing that efficiency strengthens as volume increases. The platform transformed a previously underperforming channel into a reliable, scalable revenue engine, with standout results such as: