Best Shopify Popup Apps in 2026: Prices, Triggers, and the One Showing a Popup Gets

A Shopify popup app shows an on-site message, usually a signup form, an offer or a cart reminder, to a visitor mid-browse. Shopify’s own option is the free Shopify Forms app; Privy, OptiMonk, Justuno, Poptin and Wisepops are paid alternatives. A popup is a marketing message delivered inside the visit it is trying to convert.

That last sentence is the reason to choose a popup app more carefully than the listings suggest. An email that misses arrives after the visit has ended; a popup that misses can cost the visit it interrupted, and a dismissed popup may not get a second showing. This guide sets out what each app says about itself and charges, as served on its Shopify App Store listing on October 5, 2026, then how to tell whether a popup is paying for itself. It is published by Relvino, whose pop-ups are one of three channels it decides between, so read it as informed but interested.

Can Shopify do pop-ups?

Yes, through Shopify Forms, which Shopify’s help center says “doesn’t come installed by default with any Shopify plan, but it’s free to install and use.” Its listing describes it as a way to “Grow your contact list and convert new leads with Shopify’s customizable forms tool.”

Its targeting is simple and documented: forms can show on all devices, desktop only or mobile only; on all pages or specific page types; and “on the first, second, or third page view either immediately or after a delay”, with an option to show the form “when visitors attempt to leave page (Desktop only)”. Two limits matter for a growing store: “Multi-step forms aren’t supported” and “Conditional logic isn’t supported on forms.” And one behavior matters for every store: “If a visitor dismisses the popup, then it won’t display again unless they clear their cache and cookies or use their browser in incognito mode.”

The popup apps, in their own words

Each listing’s opening lines say what the vendor thinks a popup is for, and they split: Justuno, Omnisend and Wisepops lead with list growth or email capture, Privy and Poptin lead with sales, and OptiMonk leads with the builder. Privy: “Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.” Justuno: “AI-powered Pop-ups & Spotlight Anonymous Visitor ID combined for maximum list growth”. Omnisend: “Collect emails with popups & sell more.” Poptin puts sales first: “Drive sales with Email & SMS pop ups, spin wheel popups, forms, exit intent popup & discount pop up”. OptiMonk sells the builder: “Chat with an AI agent to build fully custom, on-brand popups. No templates. No designers.” Wisepops: “Pop Up Builder for Email Capture, Upsell & Cart Recovery.” Klaviyo and Omnisend list popups as one feature of an email and SMS platform.

• Shopify Forms · Price as published on its listing: Free · What the price is based on: No charge · Rating (reviews): 4.5 (740)
• Privy · Price as published on its listing: Pop Ups & Displays from $24 a month; Email $30; Email and SMS $45 · What the price is based on: Monthly pageviews for popups (“up to 10,000 monthly pageviews” at $24); contacts for email · Rating (reviews): 4.5 (4,207)
• OptiMonk · Price as published on its listing: Free to 10,000 pageviews; $29, $99 and $249 a month · What the price is based on: Monthly pageviews · Rating (reviews): 4.8 (458)
• Justuno · Price as published on its listing: $59 to $299 a month (larger plans exist); 14-day free trial · What the price is based on: Monthly unique visitors (10K to 100K) · Rating (reviews): 4.6 (669)
• Poptin · Price as published on its listing: Free to 1,000 visitors; $25, $59 and $119 a month · What the price is based on: Monthly visitors · Rating (reviews): 4.9 (342)
• Wisepops · Price as published on its listing: $299 a month for up to 500k pageviews (the one plan listed) · What the price is based on: Monthly pageviews · Rating (reviews): 4.9 (71)
• Klaviyo · Price as published on its listing: Email free to 250 contacts, then from $20 a month · What the price is based on: Contacts (forms included in the platform) · Rating (reviews): 4.7 (3,351)
• Omnisend · Price as published on its listing: Free to 250 people; Standard $16, Pro $59 · What the price is based on: Contacts, plus a monthly email allowance (forms included in the platform) · Rating (reviews): 4.7 (3,185)
• Relvino · Price as published on its listing: See /pricing · What the price is based on: On-site messages are one channel among email and SMS, decided per shopper · Rating (reviews): Not on this list

The pricing bases differ in a way worth one sentence: the standalone apps charge on traffic, so the bill grows with how much of the site the popups cover, while Klaviyo and Omnisend charge on contacts (Omnisend also caps monthly emails per plan), so the bill grows with how many signups the forms produce.

What triggers the apps offer

Klaviyo’s help center lists the standard timing rules: show a form “When visitor is exiting the page”, “After a time delay”, “After visitor has scrolled a certain amount” or “After visitor sees a certain amount of pages”, and, for Shopify stores, based on “a shopper’s cart attributes (e.g., total cart value, total number of items in cart, or specific product criteria).” Its own timing advice: “As a general rule, visitors usually do not spend more than a few seconds on each page. If your message is crucial, display the form immediately or after 1 or 2 seconds.” The standalone apps list exit-intent popups and targeting among their features but do not spell out the settings on their listings, and Justuno says its “AI Smart Timing shows each offer at the moment a shopper is ready to act”.

A popup gets one showing

Three sources bear on the cost side of a popup, and none of them is on a listing’s pricing card.

• Google. Its August 2016 Search Central announcement on intrusive interstitials in mobile search results: “Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible.” Among its examples: “Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.” Interstitials in response to a legal obligation, such as cookie or age-verification notices, and “Banners that use a reasonable amount of screen space and are easily dismissible” are not affected when used responsibly. Google’s current page experience checklist still asks: “Do your pages avoid using intrusive interstitials?”
• Shopify. A dismissed Shopify Forms popup stays dismissed on that device unless the visitor clears their cache and cookies, so in practice the first showing is the only showing; a popup fired at the wrong moment does not usually get a second one.
• Wisepops. Its own blog describes a feature for “A/B testing with control groups that see no popup, to measure true incremental lift”, tracking “Conversion rate, average order value, bounce, and return-visit impact”, and states the question plainly: “did this popup increase revenue, or just collect emails while hurting the experience?”

Taken together, the three sources describe a decision made once per visitor: Google’s examples turn on when the popup appears, and Shopify’s rule means the visitor does not usually see a second try. Whether that one showing helped or hurt cannot be read from the visitors who answered it. What can is the comparison Wisepops describes: a share of visitors who see no popup at all, compared on revenue per visitor over the same period.

How to choose a Shopify popup app

• Start with Shopify Forms if the job is a single signup form with a discount; it is free, native and documented. Move up when multi-step forms or cart-based targeting is needed.
• Price on the base that matches the plan. A store with heavy traffic and a small list pays less on a contact-priced platform; a store with a large list and modest traffic pays less on a pageview-priced app.
• Hold out a no-popup group, or build one, and compare revenue per visitor with and without the popup before trusting the first showing.
• Keep the first page from search clean on mobile, given Google’s guidance, and prefer a small, easily dismissible banner to a full overlay for search traffic; a delay alone does not clear Google’s examples, which include a popup shown “while they are looking through the page”.
• Coordinate with email and SMS. A visitor who is already a subscriber should not be asked to subscribe again, and a shopper with a cart reminder coming by email may not need one on the page too.

Where an on-site message fits in a decisioning system

The on-site message can reach a shopper before the shopper has been identified, which is why it pairs with the browse abandonment email, which is sent to someone the platform already knows. Vendors differ on how far that gap closes: Justuno’s listing says its Spotlight “identifies anonymous visitors to power your abandonment flows”. Relvino treats the pop-up as one of three channels, alongside email and SMS, and decides per shopper, in about 80ms, whether to show anything at all, inside guardrails the brand sets. The Klaviyo vs Privy guide covers Klaviyo and Privy side by side, the abandoned cart recovery software guide covers the cart-reminder use, and the Klaviyo vs Relvino comparison explains the 14-day pilot that measures the whole program against the existing setup.

Frequently asked questions

Can Shopify do pop-ups?

Yes. Shopify’s free Shopify Forms app adds popup and inline signup forms to a store, though it is not installed by default. It covers the common case, a signup form with an optional discount shown on chosen pages and devices, and stops short of multi-step forms and conditional logic, which Shopify’s help center lists as unsupported.

How to add pop-ups in Shopify?

With Shopify Forms: install the app, turn on the Forms app embed in the theme editor and save, then go to Apps, Forms, Create form, choose Popup form and a Floating or Overlay layout, set its pages, devices and trigger, preview it, and activate it. A form only displays once it has been activated.

How to get rid of Shopify pop-ups?

For a Shopify Forms popup, deactivate the form: in Apps, Forms, open the form’s menu and turn it off. Note Shopify’s caveat that if the store uses both a popup and an inline form and only the theme app embed is switched off, the popup can keep showing on pages that carry the inline form.

What is the best pop-up app for Shopify?

There is no single best one; the right app depends on the job and the pricing base. Shopify Forms is the free default for a simple signup form. A store that wants more targeting and A/B tests compares the standalone apps, and the choice should favor whichever one makes a no-popup control group easy, because a no-popup comparison is the cleanest way to see whether the one showing a popup gets adds revenue per visitor.

Do pop-ups hurt SEO?

They can on mobile. Google’s guidance says pages with intrusive interstitials, such as a popup covering the main content right after a visitor arrives from search, may not rank as highly, while legally required notices and small, easily dismissed banners are fine. The lower-risk pattern for search traffic is a small, easily dismissed banner instead of a full overlay; a delay alone does not help, because Google’s examples include a popup shown while the visitor is looking through the page.

How long does it take to migrate to Relvino from Klaviyo?

About 30 minutes for the technical cutover from Klaviyo: connect the Shopify store, point the sending domain, connect SMS, and shopper data ingests automatically. On-site messages, email and SMS are then decided per shopper inside guardrails the brand sets, including the decision to show nothing. Revenue is measured in a 14-day pilot against the existing setup. Popup and signup forms can stay on the site while the pilot runs.