6X ROI in first 14 days. Stein Mart | Relvino

Background

Following Stein Mart's revival, the brand, once worth billions, activated a massive cold customer list through high-volume outreach which achieved a 6x ROI. This demonstrates that even with fully dormant audiences, large-scale reactivation efforts with personalization can still generate meaningful returns and unlock value from previously inactive customers at scale.

Before - 100% cold customer base

Before the revival, the brand faced a 100% cold customer base. After the revival of Stein Mart, the brand faced the challenge of reactivating thousands of previously engaged customers. While awareness remained, attention had faded. Traditional batch campaigns lacked precision and struggled to effectively rewarm dormant contacts, resulting in low engagement and limited conversion back into active buyers

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After - 6x ROI in first 14 days

Despite low conversion efficiency, Stein Mart was able to generate meaningful returns, delivering a 6x ROI in the first 14 days. The results highlight the untapped potential in their audience, where even small improvements in targeting and timing could significantly scale revenue.

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