Omnisend Pricing in 2026: The Same Meters as Klaviyo, a Smaller Coefficient

Omnisend prices three plans by list size: Free at $0 for 250 contacts and 500 emails a month, Standard from $16 with emails capped at twelve times the list, and Pro from $59 with unlimited email and SMS. Its page prices itself as a saving against Klaviyo, on the same two meters Klaviyo uses: contacts and sends.

Relvino is priced on neither of the meters described below, so read this as informed but interested. Every figure below is from Omnisend’s own pricing page as it rendered on October 1, 2026, read at ten list sizes with the prepay discount switched off; the page defaults to a three-month prepay toggle that shows lower monthly figures, so the numbers a visitor sees first are not the monthly list prices.

The three plans, from the pricing page

Free: “$0/mo No cost. No credit card required.” with 500 monthly emails, 250 contacts and 500 web push notifications. The FAQ states the limits as the whole of the difference: “The only limitations on the Free plan are that you can send up to 500 emails/month to up to 250 contacts.”

Standard, “Best for growing and medium-sized businesses focused on email marketing”: $16.00 a month at the lowest paid band of 251 to 500 contacts, with 6,000 emails a month, Essential AI (2 tools) and unlimited web push notifications. The feature table states the allowance as a rule: email sends per month on Standard are twelve times the list, written on the page as a multiple of the list.

Pro, “Best for high-volume senders aimed at adding extra power with SMS”: $59.00 a month at the same band, with unlimited monthly emails, 2,500 contacts included at that price, Advanced AI (5 tools) and “SMS starting at $0.007.”

Two things on the page are easy to misread. The toggle labeled “Pay 3 months upfront (save 30%)” was on when the page loaded, showing $11.20 and $41.30 a month; those are the prepay figures, and the three-month totals beside them ($48.00 and $177.00) give the monthly list prices above. And Pro’s entry price includes 2,500 contacts where Standard’s includes 500, so at the smallest list the two plans are not priced for the same list.

The ladder: what the bill does as the list grows

Moving the page’s list-size slider gives the monthly price of each paid plan at each band. Standard and Pro, respectively: 251 to 500 contacts, $16 and $59. 3,501 to 4,000, $63 and $80. 5,501 to 6,000, $100 and $115. 9,001 to 10,000, $132 and $150. 11,501 to 12,000, $175 and $242. 13,501 to 15,000, $207 and $348. 18,501 to 20,000, $265 and $375. 25,001 to 26,000, $288 and $425. 35,001 to 37,500, $363 and $594. 70,001 to 75,000, $650 and $1,044.

Standard’s email allowance follows the list at every band: 48,000 emails a month at 4,000 contacts, 120,000 at 10,000, 240,000 at 20,000, which is the twelve-times-the-list rule applied. Pro is unlimited throughout. The gap between the two plans is smallest in the middle of the ladder, $17 a month at 4,000 contacts and $18 at 10,000, and widest at the ends: $43 at the smallest band, where Pro’s price buys five times the contacts, and $394 at 75,000 contacts. A brand near 10,000 contacts pays almost nothing extra for unlimited email and the SMS rates; a brand at 20,000 pays $110 a month for the same step.

Unlimited, with a fair-use policy

The page says what the Pro step buys. Its FAQ on choosing Pro over Standard names four reasons: unlimited emails, SMS, priority support from a dedicated account expert, and advanced reporting. On the cap itself: “If you exceed your email sending limit on the Free or Standard plan, we’ll give you the option to upgrade your plan (and we’ll send you a friendly email too). You’ll always be asked to confirm an account upgrade before it happens. Customers on the Pro plan can send unlimited emails per month, however, our fair use policy applies in order to comply with our anti-spam policy.”

Read plainly: on Standard the cap is a meter, twelve sends per contact per month, and the response to hitting it is an offer to remove it. On Pro the meter is gone and a policy stands where it was, with spam compliance as its stated purpose. That is the shape of the upgrade. The one product limit on how often a brand may message the same people is the thing the next plan sells the removal of, which is why the Pro step costs so little in the middle of the ladder, where the allowance is already large, and so much at the ends.

SMS

SMS is priced by volume on Pro, “starting at $0.007,” and the page carries a calculator that quotes a per-message rate for a chosen country and monthly budget, with the rate falling as the volume rises. MMS, per the FAQ, is available for US and Canada recipients only, while SMS is available globally. The banner above the plans announces the new rate as the headline, which is a fair signal of where the vendor expects the next dollar to come from: a brand on Pro has unlimited email, so the metered channel left is text.

The discount is to the coefficient

The page names its rival three times above the fold: “Save up to 35% vs. Klaviyo” in the banner, “Save up to 35% with Omnisend” beside a link to “Compare Omnisend pricing with other platforms,” and a “5-day free migration.” The saving is Omnisend’s claim about Klaviyo and ships here as one. What can be read from the page without taking the claim is the shape of the bill: a price per band of contacts, an email allowance that is a multiple of the list, SMS at a per-message rate. Klaviyo’s bill has the same shape, as the Klaviyo pricing guide describes, and so do Mailchimp’s and Constant Contact’s, as the Mailchimp vs Constant Contact guide reads them.

A saving on the same meters is a smaller coefficient. The bill still grows with the list, which a store can only ever grow; the allowance is still a multiple of that list; and the migration the page offers carries the whole program across intact. “We move everything. Your lists, segments, flows, templates” the FAQ says, and then: “all of it. You give us read access to your account. We do the rest in just a few days.” That is a generous service and a precise description of the switch: the same program, the same two meters, a lower price per band. The saving is real. The shape of the bill is unchanged.

What a different meter looks like

Relvino meters neither contacts nor sends. For each shopper it decides whether to act at all, on which channel (email, SMS/MMS or a pop-up), with what offer, and when, in under 80ms, from that shopper’s live store events, inside guardrails the brand sets once: margin floors, quiet hours, channel limits, brand voice. Declining to send is a decision it records per shopper, which is why the registered result pairs 80% less spam with lower send costs. The registered comparison for a brand that moved from Omnisend is 5× ROI in 30 days. There is no free tier; the entry point is a 14-day pilot run beside the current setup, and pricing is public without a list-size slider.

Omnisend’s plans and the alternative, side by side

In the list below, the Omnisend column is assembled from its pricing page; quoted phrases are the page’s and the rest is a plain reading of the grid. The Relvino column describes Relvino.

• Price basis · Omnisend, per its pricing page: A band of contacts, three plans; $16 Standard and $59 Pro at 251 to 500 contacts, $265 and $375 at 18,501 to 20,000 · Relvino: Public pricing; no free tier, a 14-day pilot
• Email allowance · Omnisend, per its pricing page: Free “500”; Standard twelve times the list; Pro “Unlimited” under a fair-use policy · Relvino: None; each send is a decision and declining is one
• At the cap · Omnisend, per its pricing page: “the option to upgrade your plan” · Relvino: Not applicable
• SMS · Omnisend, per its pricing page: “starting at $0.007” by volume on Pro; MMS in the US and Canada · Relvino: SMS/MMS as one channel inside the same per-shopper decision
• Migration · Omnisend, per its pricing page: “Free migration in up to 5 days”; moves “automations, forms, segments, and templates” · Relvino: 30 minutes for the technical cutover; nothing moved because no flows are needed
• AI · Omnisend, per its pricing page: Essential AI (2 tools) on Standard, Advanced AI (5 tools) on Pro · Relvino: The decision itself, per shopper, in under 80ms
• Support · Omnisend, per its pricing page: “24/7 support”; a dedicated Account Expert at $400 a month of spend · Relvino: A pilot run beside the current setup
• Registered result · Omnisend, per its pricing page: “Save up to 35% vs. Klaviyo,” Omnisend’s claim · Relvino: 5× ROI in 30 days for a brand that moved from Omnisend; 80% less spam
• Example · Omnisend, per its pricing page: omnisend.com/pricing, October 1, 2026 · Relvino: Relvino

For a brand pricing Omnisend today, the two numbers to write down are the band the list will be in a year from now and the sends per contact the current program makes in a month, because together they pick the plan. For a brand asking whether a cheaper builder is the right next step, the Klaviyo vs Omnisend comparison covers the two tools the page itself compares, the Omnisend free plan guide covers which limit a growing store hits first, Omnisend alternatives covers the wider field, and the Klaviyo vs Relvino comparison sets up the 14-day pilot.

Frequently asked questions

Which is better, Mailchimp or Omnisend?

On the meters they are close relatives: both price by contact count with a monthly send allowance per plan, Mailchimp’s at 10 to 15 times the contact count depending on plan and Omnisend’s at 12 times on Standard and unlimited on Pro. Omnisend’s page is written for online stores and prices SMS by volume on Pro; Mailchimp’s is written for a wider market and sells SMS as an add-on. The Mailchimp vs Omnisend guide on this site reads both vendors’ pages in full and is the place to decide between them.

How much does it cost to send 1000 emails?

On Omnisend’s Free plan, nothing, up to 500 emails a month to 250 contacts. On Standard at 500 contacts, the page shows $16 a month for an allowance of 6,000 emails, which is about $2.67 per thousand if the whole allowance is used and more if it is not. On Pro, email is unlimited under a fair-use policy, so the per-thousand cost falls with volume. The honest answer for any plan with a contact meter is that the brand pays for the list, not for the thousand emails, and the per-email figure depends on how much of the allowance it sends.

What is better, Klaviyo or Omnisend?

The practical test is the same for any pair of contact-metered platforms: open both pricing pages at the brand’s own contact count, find the plan on each whose send allowance clears the brand’s monthly sends, and compare those two prices rather than the entry prices. Omnisend’s page states its own saving against Klaviyo as a percentage, which is a claim about a rival. The Klaviyo vs Omnisend guide on this site compares the two feature by feature.

Is Omnisend any good?

By its own page, it offers 24/7 support, a free migration in up to 5 days that moves automations, forms, segments and templates, a Free plan with the paid features and small limits, and a dedicated account expert for customers spending $400 a month or more. Whether it fits a particular brand is a question about the ladder: a store running several automations side by side will reach the Standard cap of twelve sends per contact, and Pro’s price at that store’s contact band, not the $59 entry figure, is the number to compare.

Does Omnisend have a free plan?

Yes: 250 contacts and 500 emails a month, with the paid plans’ features included. At the contact ceiling that allowance is two emails per contact per month, so a store that sends more often than that hits the email limit before the contact limit. The Omnisend free plan guide on this site covers which limit binds first and what the upgrade prompt looks like when it does.

How long does it take to migrate from Omnisend to Relvino?

About 30 minutes for the technical cutover: connect the Shopify store, point the sending domain, connect SMS, and order and browse history ingest automatically. No automations, forms or segments are moved, and there is no contact band or send allowance to size. The migration is followed by a 14-day pilot run beside the current setup.