How Humblewood Reached 13.7X ROI in Its First 14 Days with Relvino
See how the tabletop RPG brand launched on a brand-new sending domain and turned its first two weeks into a 13.7X return and hundreds of new subscribers.
13.7X
ROI
Background
Humblewood is a series of campaign settings and adventures for Dungeons & Dragons 5e, published by Hit Point Press, in which players take on the roles of birdfolk and other woodland creatures. The brand sells books, box sets, PDFs, miniatures and plushies through its own store, and positions the setting as beginner friendly while still offering depth for experienced players.
Humblewood started with Relvino on a fresh sending domain, so the first two weeks were both a deliverability warm-up and the first test of autonomous emails and pop-ups.
The first 14 days: instant ramp-up
Between May 20 and June 3, 2026, Relvino's agents sent 587 emails, showed 4,681 pop-ups and processed 13,635 pixel events for Humblewood. Even on a brand-new domain, delivery reached roughly 97% by the end of the trial.
After: 13.7X ROI in 14 days
In those first 14 days, Relvino delivered a 13.7X ROI for Humblewood. Key highlights:
- 13.7X ROI across emails and pop-ups
- 303 new subscribers added to the list
- ~97% delivery on a fresh sending domain
- Zero spam complaints and zero unsubscribes by the end of the trial
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