How Dein LARP Shop Hit 22X ROI in Its First 14 Days with Relvino
See how the German LARP and medieval gear retailer went from launch to a 22X return in two weeks, with every email personalized and zero spam complaints.
22X
ROI
Background
Dein LARP Shop is a German online store for live-action role-play and medieval gear: costumes, armour, foam weapons, accessories and camp equipment. It stocks over 10,000 products from more than 50 manufacturers and serves LARP players, reenactors, medieval market visitors and cosplayers, with worldwide shipping. The shop is run by Burgschneider GmbH.
The brand brought Relvino in to run its emails and on-site pop-ups autonomously, and the first two weeks were measured as a ramp-up period.
The first 14 days: instant ramp-up
Between June 26 and July 10, 2026, Relvino's agents delivered around 13,000 personalized emails and 52,000 pop-ups for Dein LARP Shop. There was no warm-up lag: the program started converting from the first days of the pilot.
After: 22X ROI in 14 days
In those first 14 days, Relvino delivered a 22X ROI for Dein LARP Shop. Key highlights:
- 22X ROI across emails and pop-ups
- 29 orders attributed to the program
- 76 new subscribers added to the list
- 98.1% delivery rate, zero spam complaints, zero unsubscribes across every email sent
- Every email individually personalized by agent
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