How NWA Hype drove a 35% flow revenue uplift with Relvino.
See how the streetwear store replaced an agency that could not build flows fast enough, used Shopper Scanner to reach anonymous visitors, and earned 35% more from its email and SMS flows.
35%
Flow revenue uplift
Flows too slow to catch new anonymous visitors
NWA Hype is a streetwear store with a loyal following and new drops every week, and every drop brings a wave of new visitors who browse without ever leaving an email. Its flows were run by an agency that designed every flow email by hand, so building a new flow took weeks. By the time a flow was live, the visitors it was meant for had already left, and most of them were never seen again. The agency simply could not create new flows fast enough to capture them.
Only 1% of website visitors were ever identified
Every month, only 1% of NWA Hype's website visitors left an email or phone number. The other 99% browsed and left without a trace, so the flows could never reach them and only a few ever turned into orders.
Using an agency: Every flow email designed by hand
One abandoned cart email in the agency's Figma file. The client, designer, copywriter, art director, account manager and developer all worked on the same email, and every change meant another round.
We’re missing out on a lot of sales right now just with our current Klaviyo agency not keeping enough profiles.
Shopper Scanner: Reaching the shoppers NWA Hype could not see
Shopper Scanner turned more visitors into customers
Shopper Scanner detected the anonymous shoppers who used to leave without a trace, matched them to profiles and built flows for them. Each one was then targeted with their own emails and texts before they were gone, and converted into an order.
35% more flow revenue than Klaviyo
Email and SMS flows, Klaviyo vs Relvino.
Measured on the same basis Klaviyo reports on (orders after an email or text open or click), Relvino's flows brought in 35% more revenue and 41% more orders than NWA Hype's flows on Klaviyo.
Key highlights:
- 35% more revenue from email and SMS flows than Klaviyo
- 41% more orders from email and SMS flows
- Shopper Scanner detected anonymous shoppers and turned them into profiles that the flows could reach and convert
- About 3 in 4 attributed orders were paid with a Relvino-issued code, making up two thirds of attributed revenue
- The welcome text was the top earner, bringing in more than a quarter of attributed revenue and a third of orders
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