How POV Beauty achieved 2X revenue per email with Relvino, without increasing offers.
See how the skin-prep brand achieved 2X revenue per cart-abandonment email by sending half as many, each personalized shopper by shopper, without increasing any offers.
2X
Revenue per email sent
43X
ROI
71%
Of orders converted at full price
More emails just to stand still
POV Beauty's performance scaled with volume, not intent. Holding revenue flat took thousands of sends a month, and the trend was already softening. List-based targeting reached shoppers with no purchase signal, discounting did the conversion work, and list fatigue capped how far the program could be pushed.
Using Klaviyo: One flow, set up by hand
POV Beauty's cart abandonment flow in Klaviyo. Each trigger, wait and email was configured manually, then sent to the entire customer base with the same message, offer and timing.
Trigger
When someone Added to Cart
Wait 4 hours
Email #1
You left something in your cart
Live
Hour 4
Wait 1 day
Email #2
Still thinking? Here's 10% off
Live
Day 1
End
Using Klaviyo: The same email for every shopper
List-based targeting reached shoppers with no purchase signal, and the same subject line, copy and offer went to everyone, with a discount doing the conversion work.
1 email = 100,000 customers
After using Relvino: Same flow, just personalized
100,000 customers = 100,000 1:1 personalized emails. Same moment, a unique email per shopper, each with the agent's reasoning attached. Highlighted: the parts written for each shopper.
Agent reasoningshopper 1- Cart
- 1 item: drench it
- Signal
- Returned to the product page, no checkout
- Decision
- Single-product focus, remind her the 10% code is still waiting
Headline
Subheadline
CTA
Agent reasoningshopper 2- Cart
- Two items, led by the dew it set
- Signal
- Added both, then left before checkout
- Decision
- Reassure him both picks are saved, keep the path back simple
Headline
Subheadline
CTA
2X revenue per email, without increasing offers
Monthly cart abandonment, Klaviyo flow vs Relvino.
From launch, Relvino's cart-abandonment series sent 2X fewer emails than the brand's prior monthly volume while holding a comparable revenue run rate, without increasing any offers. The reduction came from targeting, not throttling: instead of emailing every customer, agents identified the high-priority targets and calculated a probability of conversion for each, contacting only the customers worth contacting.
RevenueEmails sent
2Xfewer
RevenueEmails sent
Key highlights:
- 2X revenue per email sent, without increasing any offers
- 43X ROI
- 71% of orders converted at full price
- 99.5% delivery rate, zero spam complaints, zero unsubscribes across every message sent
- Every email individually personalized by agent, with no manual production cycle in the loop
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